The Story of Lori & Co.

Lori & Co. began in 2016 with a small collection of handmade crystal chokers inspired by a YouTube tutorial and a creative idea I never expected to turn into a business. I originally made them thinking I would probably just keep them for myself if they didn’t sell, but they sold out almost immediately and that small moment became the beginning of something much bigger.

What started as a creative side project quickly grew through craft fairs, pop-ups, social media, and an amazing community of customers who kept showing up year after year.

Over the years, Lori & Co. has gone through many different seasons. From balancing university and part-time jobs in the early days, to navigating entrepreneurship full time, to running both a storefront and downtown studio, every chapter helped shape the business into what it is today.

Now, Lori & Co. has evolved into something more intentional and personal than ever before.

Today, the brand focuses on permanent jewelry, custom engraving, keepsake jewelry, charm pieces, and meaningful personalized designs created to celebrate special moments and memories. Whether it’s a welded bracelet shared between best friends, an engraved handwriting necklace, a bridal jewelry appointment, or a custom keepsake made from a meaningful photo or message, every piece is created with care and purpose.

Lori & Co. now operates through online shopping, local pickup, and pop-up experiences throughout St. John’s and surrounding areas. This new chapter has allowed the business to become more flexible, more community focused, and more aligned with what inspired it in the first place. Creating meaningful jewelry and genuine connections.

Pop-up dates, new collections, and appointment openings are always shared on social media and updated regularly on the website.

I will never fully be able to express how grateful I am for every person who has supported Lori & Co. over the years. Whether you placed an order in the early Etsy days, visited the storefront, booked a permanent jewelry appointment, shared a post, or simply followed along online, thank you for being part of this journey.

Lori & Co. would not exist without your support and I am so excited for what’s ahead.

xo,
Lori