Lori & Co. began as a creative side project and quickly grew through Etsy, local craft fairs, pop-ups, social media, and an incredible community of customers who continued showing up year after year.

Over the years, Lori & Co. has moved through many different seasons. I balanced the business with university and part-time jobs in the early days, eventually pursued entrepreneurship full time, and later opened both a storefront and a downtown studio. Each chapter taught me something valuable and helped shape Lori & Co. into the business it is today.

Now, Lori & Co. operates from a private jewelry suite in St. John’s, a more personal and intentional space where clients can slow down, connect, and create jewelry that means something to them.

Permanent jewelry is at the heart of this chapter, with options in stainless steel, sterling silver, gold filled, and solid gold. The focus has expanded to include custom engraving, keepsake jewelry, meaningful charms, and personalized pieces designed to celebrate the people, milestones, and memories that matter most.

Whether it’s matching bracelets between best friends, a mother-and-daughter appointment, jewelry chosen to mark a new beginning, an engraved handwriting necklace, or a keepsake created from a meaningful photo or message, every piece is made with genuine care and purpose.

Lori & Co. continues to offer online shopping and local pickup, along with private suite appointments and pop-up experiences throughout St. John’s and surrounding areas. This model has allowed the business to become more flexible, more personal, and more connected to what inspired it from the beginning: creating meaningful jewelry and genuine experiences.

Appointment openings, pop-up dates, new chains, custom options, and collection launches are shared regularly through social media and the Lori & Co. website.

I will never be able to fully express how grateful I am for every person who has supported Lori & Co. over the years. Whether you ordered during the early Etsy days, visited the storefront or downtown studio, found us at a craft fair, booked a permanent jewelry appointment, shared a post, or simply followed along online, thank you for being part of this story.

Lori & Co. would not exist without your support, and I am so excited for everything still ahead.

Lori xx