The Journey of Lori & Co.

In 2016, I started Jewelry by Lori as a way to share my love for creativity and jewelry. It all began with a handful of handmade crystal chokers inspired by a YouTube tutorial that I figured I would just keep for myself if they didn’t sell. But they sold out, and that spark quickly grew into something much bigger.

What started as a small side project turned into a full-blown dream. Craft fairs, markets, wholesale orders, and a community of loyal customers who have supported me every step of the way.

The journey hasn’t been easy. From balancing part-time jobs and university in the early days to navigating a pandemic just after leaving my 9-to-5, I’ve faced my share of challenges. And now, in 2026, another big shift: stepping away from the downtown studio and moving fully into an online and pop-up based model. Through every change, one thing has remained the same. You have shown up, and that is what has kept me going.

Over the years, Lori & Co. has evolved into something far beyond what I imagined. From handmade jewelry to a full boutique, and now to a brand with a renewed focus: creating meaningful, intentional designs that celebrate life’s most precious moments. Whether it's permanent jewelry at a pop-up, a custom engraved keepsake, a charm bracelet, or a custom piece for a bride on her big day, every item we create is designed with care and purpose.

This chapter gives me the freedom to pour my energy into what matters most while making it easier for you to shop and connect with LC. You can now shop online anytime, choose local pickup, and catch us at regular pop-ups with other local businesses in our community. Pop-up dates are always shared on our social media and updated on our website.

I’m endlessly grateful to everyone who has been part of this journey, from my very first customers to the friends, family, and supporters who believed in me. Lori & Co. wouldn’t exist without you.